Friday, September 27, 2019

Guest Post: How to Grow Your Business as a Solopreneur Without Full-Time Staff



How to Grow Your Business as a Solopreneur Without Full-Time Staff

If you’re a solopreneur, chances are you like doing most of the work yourself, and you’re in no hurry to build a staff. However, if your company is successful, there may come a time when you need a little help completing a variety of tasks and pushing your business forward. 

The good news is that you don’t have to bring on full-time employees to achieve this. Many solopreneurs are finding that hiring freelancers and incorporating tech provide the help they need to keep their company in a position to flourish. If you’re running your own business, these tips can help you to grow without building a staff:

Get a good phone. 

First of all, it’s difficult to run a business these days without a reliable smartphone. As a solopreneur, you can use a smartphone for many different tasks, such as returning phone calls and messages, responding to emails, and taking product photos for your website or social media pages. Along with a solid phone, you also need a plan that meets your business needs and budget. Find a provider that offers several plan options, and think about what you need (e.g., talk/text, data, etc.) to determine the best one. 

Make sure you have a great website.

No matter what kind of business you run, having a solid website is paramount, and hiring an HTML5 developer is the quickest way to get your site up and running. Every website you see is built on HTML code—a code that is behind features like data tables, links to social media pages, and contact forms. 

HTML5 is the latest iteration of the code, and a qualified HTML5 developer will have expertise in this particular code and be able to power your site as needed. Compared to trying to code the site yourself, hiring a freelance developer will save your company a significant amount of time and money, as well as ensure that you have a professional-grade, easy-to-use website.

Offer written content. 

If you peruse a variety of small business websites today, you will notice that many of them have a blog section. This is because companies of all types are finding that offering their audience written content is good for business. Not only does it help you gain visibility and build authority in the industry, it can also reduce your time spent answering individual inquiries when you provide enough information to customers in your blog posts.

Make promotional videos.

As with written content, videos are also an effective tool for building your presence. When you make a promotional video, you have the potential to reach a wide audience through your website, email marketing and social media. Whether you’re simply advertising your brand or laying out details for a new product, videos have a special power to move customers and clients to act.

Embrace automation. 

Automation can transform your business operations. In short, automation carries out a variety of tasks that you would otherwise need to hire humans for. For instance, chatbots are great for engaging customers and growing your customer base, and they can even respond to customers’ questions. Likewise, marketing automation can help you to build your brand by targeting your audience through purchase history, preferences and other characteristics. 

Solopreneurship is hard, but you don’t have to go at it completely alone. Make sure you have a reliable phone and service provider, and consider bringing in a freelance HTML5 developer and content writer for your website. Also, think about making promotional videos and using automation to give your business a boost. In today’s world, you can have a successful company even without any full-time employees. 

Photo Credit: Pexels

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