Praveen Puri

Tuesday, September 30, 2025

Monday, September 22, 2025

New Amazon AI Ad Tool = User Simplicity

I recently read in the Wall Street Journal that Amazon created an AI chatbot-style tool, based on it's Amazon Creative Studio, to allow SMBs, who can't afford their own ad agencies, to create their own Amazon ad campaigns.

This is an example of User Simplicity (the "U" in my Strategic Simplicity® CLOUD Framework).

Amazon isn't in the design software business, like Adobe or Figma. But, by creating a free alternative, tailor-made for ad campaigns on Amazon, they have made life easier and convenient for their customers. This will result in their advertising customers doing more business with them, and make them less likely to switch their advertising to other platforms.

If you also want to use technology / software to successfully win over your customers and/or build value for your organization, contact me, and I can help you benefit from my Strategic Simplicity® CLOUD Framework.

Sunday, September 21, 2025

Detailed Case Study

I just added a detailed case study of my latest engagement to my website:

https://www.puriconsulting.com/#detailed-case-study

Client: A fintech CIO facing a $5M AI project with scope creep and delays.
Challenge: The project is over budget, behind schedule, and struggling with unclear priorities, vendor coordination issues, and low user adoption.
Engagement: A 3-month strategic advisory engagement using the Strategic Simplicity® CLOUD Framework to simplify the project, align it with business goals, and deliver results.

This expanded version covers much greater information than my other, abbreviated case studies, and goes in depth on the methodologies and interventions used, along with their results.

Friday, September 12, 2025

Gene Pool

Thursday, September 11, 2025

Big LLM, Small LLM

What if we trained small #LLMs, that are experts in one small tight, domain and don't require a lot of resources to run?

But they have the ability to remotely pass other questions back and forth to a more general LLM?

For example, what if there was an LLM trained specifically for your car as a "concierge", such as controlling the media player, air conditioning, seats, mirrors, etc. through human language? It could run on a few chips through your car, and be powered by the battery.

Then, if you suddenly asked a question on Nietzschean philosophy, the little LLM will remotely pass it along to a "big brother", like Chat GPT, in the cloud, and then relate the returned answer.