Don't be a "content creator". Instead, market yourself as a "marketing/branding strategist".
The bottom line about content creators: They are like ghost writers. Except that, instead of using the client's IP to create books, they are creating posts, articles, videos, etc.
If someone markets him- or herself as a content creator, they will attract clients who are at the stage where they've decided on the vehicle (i.e blog post) and topic. Now they want a pair of hands.
Instead, by marketing him- or herself as a "marketing/branding strategist," they will attract clients who are in the "what should we do stage." That means higher fees, lower labor, less competition.
After helping clients determine the vehicle and topic, then they can offer the option to have them write the content (for a large fee) or get a commodity resource to do it.
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