Friday, June 17, 2016

The Joker's Tattoos: Innovative Content Marketing For "Suicide Squad"

To promote this summer's "Suicide Squad" movie (based on the D.C. Comics series where the government uses villains to complete dangerous missions), the producers went beyond trailers.

As an example of synergy between content marketing the film, and the film itself,  the movie is giving the Joker tattoos for the first time.  Now, to publicize the film, the producers are revealing that the tattoos contain meanings and hidden "Easter Eggs" based on the long comics history of the joker.

There are two lessons for business:

1. Are there any neat stories behind your products and services that can "edutain" prospects and draw attention to your business?

2. Can you build interesting content into your business that you can later use for marketing?


  1. Even if this is a great example of good marketing, I still hate that they gave the Joker tattoos... and tattoos an edgy teenager would get, to boot. "Damaged" in cursive on the forehead? Really? Why, just why?!

    Sarah | O'Malley Hansen Communications

  2. In the past 20 years tattoos have gone from the fringe of society to the cultural mainstream. People young and old, men and women, are getting tattooed in increasing numbers. Some of these tattoos are successful expressions of personal philosophies and beliefs while others are permanent blunders that lead to dissatisfaction.unicorn tattoos

  3. You have put a lot of thought and significance into this beautiful work of art. I am happy that you are finding love and comfort in a relationship with Jesus. Remember, He knows all about suffering and enters in to it with us. I like to think of Him as the shepherd who walks through the shit with us. PEACE!
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