Sunday, November 1, 2020

Strategic Simplicity® For Innovative Customer Service

Chip Bell is a big advocate for innovative customer service.  He gives some examples in his recent Forbes article (https://www.forbes.com/sites/chipbell/2020/11/01/are-you-using-a-boy-or-girl-cup/?sh=44667a7c2652)

Three of the examples are also good examples of Strategic Simplicity®:

1. The Tampa Airport having a "pull over GPS" parking area when exiting the concrete rental car garage (which blocks signals) so that drivers can enter their destinations into their smart phones.

2. Arby's having pre-printed wrappers with the name of the food item on it.  This is an example of both customer simplicity and operational simplicity, because it helps out both customers and employees to know which item is wich without having to unwrap them.

3. An airport newsstand selling pain reliever, which contains a foldable, disposable cup to hold water for swallowing.


© 2020 Praveen Puri

Praveen Puri helps clients weaponize Strategic Simplicity® for market domination. Please visit PuriConsulting.com.

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