Today, I read an article in Crain's Chicago Business about a Chicago toy store, Timeless Toys, that took a big chance back in Jan/Feb. After the tariff talk started, the owner used a line of credit to buy $700,000 worth of toys. Basically, a year's supply in advance.
Now, the bet is paying off. The store is able to market the fact that they have ample supplies and low prices, and so their sales are up 18.4%, year to year.
This is an example of taking strategic advantage of change, and taking prudent business risks.
© 2025 Praveen Puri
