Wednesday, June 22, 2016

My Breakfast Talk: Turning A Potential Negative into a Positive

This morning, I gave a breakfast talk at my local chamber of commerce. 

It went great, but it could have been in crisis before it started!

Last night, they sent an email saying that the normal conference room they use for talks (which was large, and had an overhead projector / screen for Powerpoint) was severely damaged by a water leak, so they had to move the event to a much smaller conference room.

It meant no projector and, instead of everyone seated comfortably in a large room, they were crammed tightly around a table that took up most of a tiny room.

Instead of panicking, I turned the situation into a strength. I didn't use Powerpoint. Instead, I just talking with them.

I had access to the backgrounds of the business owners, so I used them in my examples. They stopped and paid attention.

It also started a discussion. I ended up only talking for 1/2 the time, and they talked with each other, on my topic (strategic innovation), the info I gave, and their situations.

At the end, they were energized, and I had at least one person interested in doing business with me. A lawyer with an independent practice said he had a corporation as a client who could use my help.

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