Monday, April 10, 2017

And Their Fridge Was Running Wi-fi...


Last Friday, I waa at friends house, and I tried to make a phone call, but I couldn't, and then I found that my phone was connected to their REFRIDGERATOR's wi-fi!


As the expert in strategic simplicity, I work with companies to make sure that complexity isn't interfering with the core success of their business.



A fridge that runs wifi, but prevents you from making a simple phone call–that's not strategically simple!

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