Last Friday, I waa at friends house, and I tried to make a phone call, but I couldn't, and then I found that my phone was connected to their REFRIDGERATOR's wi-fi!
As the expert in strategic simplicity, I work with companies to make sure that complexity isn't interfering with the core success of their business.
A fridge that runs wifi, but prevents you from making a simple phone call–that's not strategically simple!
