Friday, February 2, 2018
Ease, A Slower Pace, Less Chaos
People today are thirsty for ease, a slower pace, and less chaos. I think it's a reaction to our times, which I called the "Attention Scarcity Age". We have left the Information Age. Now, we are drowning in information and big data. We tweet in sound bites and rush around, always on call. This is one of the reasons that Strategic Simplicity® is so important for businesses today. Your customers, employees, and suppliers are all overworked and overwhelmed. You are fighting to attract their attention and loyalty. One of the best ways is through incorporating simplicity throughout your business. I help my clients with 5 types of simplicity: market simplicity, message simplicity, decision simplicity, user simplicity, and operational simplicity.