As a management consultant, I helped one client, a small jewelry firm, increase their online sales by 300% by recommending changes to their website.
There are three types of websites.
The key to having an effective business website is to figure out which type you want and design around that. Never try to mix types, because you want your website to be simple and easy to use.
The three types of websites are:
1. Sales. An example of a sales website is Amazon.
2. Credibility. An example of a credibility website would be one for a professional (doctor, lawyer, or consultant).
3. Informational. An example of an informational website would be Wikipedia.
In the case of the jewelry firm, I helped them focus on type #1 (sales). We focused on making the website strictly about their jewelry products—with large, clear pictures, and easy ordering/navigation.