Thursday, October 16, 2025

Disinterested vs. Uninterested

I subscribe to the substack of Eric Zorn, former Chicago Tribune columnist.  

In today's issue, one of the items was a language criticism of a recent Chicago Tribune editorial:

 

the Editorial Board seems either not to know or not to care that “disinterested” is not a synonym for “uninterested,” which is plainly the concept they were going for.

An uninterested person is bored, unconcerned, or indifferent; and a disinterested person is impartial, unbiased, or has no stake in the outcome.

You want the referee of your game to be disinterested. You don’t want the referee to have a bet on the game. As another example, if you’re on trial, you want a disinterested judge.

Here’s how to use these words according to the traditional rules:

Squiggly was uninterested in the Super Bowl. Instead, he was looking forward to the Puppy Bowl.

The ex-wife can hardly be considered a disinterested party in the estate sale.


© 2025 Praveen Puri

Monday, September 22, 2025

New Amazon AI Ad Tool = User Simplicity

I recently read in the Wall Street Journal that Amazon created an AI chatbot-style tool, based on it's Amazon Creative Studio, to allow SMBs, who can't afford their own ad agencies,  to create their own Amazon ad campaigns.

This is an example of User Simplicity (the "U" in my Strategic Simplicity® CLOUD Framework).

Amazon isn't in the design software business, like Adobe or Figma.  But, by creating a free alternative, tailor-made for ad campaigns on Amazon, they have made life easier and convenient for their customers. This will result in their advertising customers doing more business with them, and make them less likely to switch their advertising to other platforms.

If you also want to use technology / software to successfully win over your customers and/or build value for your organization, contact me, and I can help you benefit from my Strategic Simplicity® CLOUD Framework.

© 2025 Praveen Puri