Thursday, October 29, 2015
Holistic Marketing and Social Media
In today's era of social media, marketing is now holistic throughout your firm. All your employees - no matter what their job titles are - serve as de facto marketers.
A helpful sales clerk could get praised on Facebook, while a rude waiter experience might result in a Twitter rant.
Your company needs to take advantage of this - especially since we are in an age of information overload. Traditional ads are no longer effective and even potentially useful content (such as blog posts and articles) is frequently ignored.
To turn your employees into actual marketers, they must become producers/innovators and promote by creating actual products and services that give value.
For example, as part of its marketing, a restaurant could get their chef to demonstrate simple recipes on its You Tube channel. Then, they could expand on this by getting him/her to offer weekly cooking classes, for a nominal fee, at a time when the restaurant is closed or business is slow. The classes could be promoted in the restaurant and online.