Toy designers at Mattel, maker of Barbie dolls and Hot Wheels cars, could once choose between 150 types of red. Now, according to a recent article in the Wall Street Journal, Mattel eliminated about 1/3 of the reds, and are similarly streamlining other colors.
It's part of a new project to simplify their supply chain.
According to Mattel's chief supply-chain officer, "Complexity is really a killer."
In today's age of disruptive innovation, constant change, and attention scarcity among customers, Strategic Simplicity® is critical to dominate your market place.