Wednesday, January 17, 2024

Amazon's new AI Shop Assistant and Decision Simplicity

Amazon's new AI shop assistant is an example of "decision simplicity", which is a component of my Strategic Simplicity® Framework. 

Decision simplicity is about adding value to your customers by enabling them to make better decisions without being overwhelmed by choices and data. 

This is a very important competitive advantage in today's Attention Scarcity Age.

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