Strategic Simplicity® is the Key to Business Success

As I've said before, we are in the Attention Scarcity Age and the key to business success today is streamlining the customer experience, and making it very quick and easy for people to accomplish tasks.

It's the secret to Uber, AirBNB, take out services, and AI.

The Lefsetz Letter touches on this while talking about how the best non-blockbuster/superhero  movies are 

now appearing on Netflix (https://lefsetz.com/wordpress/2024/06/11/hit-man/), bolding is mine:

"On Netflix, to paraphrase Mick Jagger, it’s just a click away.

There’s too much friction in going to the movies. You’ve got to look up the time, get in your car, park, pay, sit through a zillion trailers, and maybe commercials, and endure the great unwashed populace.

But on Netflix… It’s on demand, ready when you are. To watch straight through, to pause, to see again and again.

This is the modern paradigm. He with the most friction loses. Didn’t the music business prove this?"

© 2024 Praveen Puri