Monday, July 1, 2024

Gen Z's Wikipedia

The Economist recently had an interesting article about a site called Famous Birthdays. They called it "Gen Z's Wikipedia." The founder found a niche in that, besides just listing conventional celebrities, the site lists influencers.

It's success shows how the nature of fame is no splintered. In fact, marketers are now using this site as a tool to identify influencers for ad campaigns.

© 2024 Praveen Puri