Beyond price, Trump's new tariffs will create new issues for businesses, who are suddenly going to find themselves in need of trade lawyers and experts.
They will have to modify their processes to include more customs procedures and documentation. To the extent that customs coding is like medical coding, it will be an area ripe for AI/automation.
From a strategy / negotiation perspective, they'll have to think about how much they would be willing to absorb, how much to pass on to customers, and how much they can get others in the supply chain to absorb.
© 2025 Praveen Puri
