Strategic Simplicity® Diagnostic: Rank yourself and your products/services in each of these areas on a scale from 1-10:
They will help you identify the key changes that result in dramatic improvement.
1. Market Simplicity - What one big idea or theme do you want your product known for? Even if you can do more, what one thing do you want to focus your marketing on?
2. Decision Simplicity - How easy is it for prospects to decide and evaluate among your offerings? Is it easy for them to see the value of your products compared to those of competitors? Does your product portfolio overlap and cause confusion?
3. User Simplicity - Once a prospect decides to become a customer, how easy is it for them to buy, use your product, and take advantage of sales and servicing?
4. Operational Simplicity - How simple and streamlined are your internal processes? Consider your employees to be (internal) customers: do you provide them with user simplicity to do their jobs?
Scoring: You want to be at least an 8 in each area. Ideally, you can always improve in each area—even if you are a 10. Improvement in any of these areas can dramatically increase success!