Wednesday, June 10, 2015

Business Synergy and Why Value Creation is Abundant

The best way to grow and market your business is to continually innovate and add value for your customers.

One way to do this is through collaboration.  A lot of innovation and value creation happen at intersections - between products, disciplines, and services.

I saw a reminder about this today when I read how Dunkin Donuts and Mondelez have created Oreo and Chips Ahoy based Coolata coffee drinks, and donuts.

Collaborations and synergy opportunities like this are endless - which shows abundance, because value can be created out of thin air, simply by combining things which already exist.