The best way to grow and market your business is to continually innovate and add value for your customers.
One way to do this is through collaboration. A lot of innovation and value creation happen at intersections - between products, disciplines, and services.
I saw a reminder about this today when I read how Dunkin Donuts and Mondelez have created Oreo and Chips Ahoy based Coolata coffee drinks, and donuts.
Collaborations and synergy opportunities like this are endless - which shows abundance, because value can be created out of thin air, simply by combining things which already exist.
