Wednesday, July 29, 2020
How Social Distancing is Actually Helping Hollywood Get Better Data
Movie and TV writers and producers are relying ever more on data to help develop plots and concepts. Their offerings have to compete in a world of streaming, You Tube, Twitter, and Instagram.
Consumers have more opportunities to go down "rabbit holes" of specialized content.
Before Covid, they were reluctant to stream pilots and samples in people's homes, for fear of piracy. Instead, they relied on recruiting people from shopping malls, casinos, etc. and transporting them to theaters.
Now, they have to rely on streaming, and they are finding that companies like Pilotly and MarketCast can actually measure many more data points, with a larger, much more diverse test audience, that is distributed geographically.
It's another example of how working remotely actually has advantages over in-person.
© 2020 Praveen Puri