Customer journey maps, for product management and improving SAAS apps, are very important because we are now in the Attention Scarcity Age.
Everyone is overwhelmed with information overload, and attention spans are short. If a customer interacting with your products / services encounters any friction points, which slow them down, and produce feelings of frustration, they will likely switch to a competitor who offers a simplified, streamlined experience.
Everyone is overwhelmed with information overload, and attention spans are short. If a customer interacting with your products / services encounters any friction points, which slow them down, and produce feelings of frustration, they will likely switch to a competitor who offers a simplified, streamlined experience.
© 2023 Praveen Puri
