Wednesday, December 6, 2023

Clever Marketing: McCormick's Flavor of the Year

I just read that McCormick, the spice company, has named tamarind as its 2024 "flavor of the year." It's been releasing this report since 2000 to identify trending spices and ingredients.

I think it's a wonderful example of #marketing and #publicity.

© 2023 Praveen Puri