I recently read in the Wall Street Journal that Amazon created an AI chatbot-style tool, based on it's Amazon Creative Studio, to allow SMBs, who can't afford their own ad agencies, to create their own Amazon ad campaigns.
This is an example of User Simplicity (the "U" in my Strategic Simplicity® CLOUD Framework).
Amazon isn't in the design software business, like Adobe or Figma. But, by creating a free alternative, tailor-made for ad campaigns on Amazon, they have made life easier and convenient for their customers. This will result in their advertising customers doing more business with them, and make them less likely to switch their advertising to other platforms.
If you also want to use technology / software to successfully win over your customers and/or build value for your organization, contact me, and I can help you benefit from my Strategic Simplicity® CLOUD Framework.
© 2025 Praveen Puri
