I don't see #Amazon as needing to compete with #OpenAI, #Meta, #Anthropic, etc. by developing their own #AI #LLM. The Amazon retail experience already has great usability, use of data, and recommendation / search algorithms.
I think they might be better off working agnostically with all model makers:
1. To offer the models in AWS for customers to use.
2. Getting all the model makers to embed APIs so that #chatbots can allow users to purchase products instantly that come up in query answers.