Forever 21, Over Expansion, Strategic Simplicity®

One of the reasons given for hashtag#forever21 's bankruptcy is over expansion.  

This, again, is an example of Strategic Simplicity® (or lack of it).  

I like to use the example of a Middle Eastern chain, based in the Chicago-area, that expanded from 2 locations to 30 by first eliminating 80% of their menu.  

Logistics, supply chains, and staffing/training become problems if you don't clean up/simplify your processes before trying to scale.

hashtag#scaling hashtag#retailapocalypse hashtag#logisticsmanagement


© 2019 Praveen Puri

Strategic Simplicity®: Praveen Puri helps clients identify the key changes that result in dramatic improvement. Visit PuriConsulting.com