Tuesday, October 1, 2019

Forever 21, Over Expansion, Strategic Simplicity®


One of the reasons given for forever21 's bankruptcy is over expansion.  

 This, again, is an example of Strategic Simplicity® (or lack of it).  

 I like to use the example of a Middle Eastern chain, based in the Chicago-area, that expanded from 2 locations to 30 by first eliminating 80% of their menu.  

 Logistics, supply chains, and staffing/training become problems if you don't clean up/simplify your processes before trying to scale.

scaling retailapocalypse logisticsmanagement


© 2019 Praveen Puri

Strategic Simplicity®: Praveen Puri helps clients identify the key changes that result in dramatic improvement. Visit PuriConsulting.com
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