Tuesday, October 1, 2019

Forever 21, Over Expansion, Strategic Simplicity®

One of the reasons given for hashtagforever21 's bankruptcy is over expansion.  

This, again, is an example of Strategic Simplicity® (or lack of it).  

I like to use the example of a Middle Eastern chain, based in the Chicago-area, that expanded from 2 locations to 30 by first eliminating 80% of their menu.  

Logistics, supply chains, and staffing/training become problems if you don't clean up/simplify your processes before trying to scale.

hashtagscaling hashtagretailapocalypse hashtaglogisticsmanagement

© 2019 Praveen Puri