Tuesday, October 1, 2019
Forever 21, Over Expansion, Strategic Simplicity®
One of the reasons given for forever21 's bankruptcy is over expansion.
This, again, is an example of Strategic Simplicity® (or lack of it).
I like to use the example of a Middle Eastern chain, based in the Chicago-area, that expanded from 2 locations to 30 by first eliminating 80% of their menu.
Logistics, supply chains, and staffing/training become problems if you don't clean up/simplify your processes before trying to scale.
scaling retailapocalypse logisticsmanagement
© 2019 Praveen Puri
