Thursday, October 19, 2017

Thought Leadership = Simplicity

Today's Google Doodle honors Subrahmanyan Chandrasekhar from the University of Chicago, who was the first astrophysicist to win a Nobel Prize.
Reading his biography, I noticed That the main thing he is famous for is a simple, but profound fact named after him: "The Chandrasekhar Limit", which states that stars below 1.44 of the sun's mass can become white dwarfs. If they weigh more, they can become neutron stars or black holes.

Instead of saying the mass limit for white dwarves was some huge number that would make people's eyes glaze over, he compared it to something known (our sun's mass) and reduced it to a simple 1.44

This makes his IP (intellectual property) catchy and sticky.