Wednesday, August 21, 2019

Do you Provide Software As A Service (SaaS)? What's Your Goldilocks Value?

Photo by Derick Santos from Pexels

Just like Goldilocks wanted to get comfortable at the Three Bears' house, your customers want to tune your software to their level of comfort.  The "Goldilocks Value" is my term for how complex it is to fine-tune all the settings.

ERPs (especially SAP) are infamous for all their complex set-ups. Linked In also has a reputation for a high Goldilocks Value.

If you want to attract more customers, and become the dominate application in your field, then you need to have a low Goldilocks Value—i.e. make it easy for users to customize your application.  Achieve this, and you'll have come a long way towards Strategic Simplicity®!

© 2019 Praveen Puri

Praveen Puri is the Strategic Simplicity® expert who has delivered over $400 million in value. He helps clients identify the key changes that result in dramatic improvement. Visit