Did you ever hear about the Juicero?
It was a startup that sold a $699 (later $399) wifi-connected juicer and then you subscribed to get bags of pre-pulped fruits and veggies that you used in the machine to make cold-pressed juices.
Bloomberg put them out of business with one video:
Turns out, you could just hand-squeeze the bags into your glass and didn't need the wi-fi enabled juicer...
© 2024 Praveen Puri
