To commemorate Facebook turning 20 this weekend, the latest edition of the Economist has an interesting take on the changing nature of social media.
As its article points out, "social" media is now no longer very social. Their algorithms make it more likely that we will see posts from strangers than friends.
This is leading to two results: first, people are engaging (commenting, likes) less than in the past. Second, businesses are now turning to email, because there is no one “sitting in California deciding whether or not we get to email people, and whether people get to open those emails”
© 2024 Praveen Puri
