Today, Owning A Product Means You're Responsible For The Full Life Cycle

Today's Wall Street Journal had an article about Whirlpool re-designing their fridges to make them easier to recycle.  

Why would they go to all the trouble, when it does not improve the product's functioning?

Because, today, customers are more environmentally conscious and they expect product creators to be responsible for the complete lifecycle of their products.

© 2024 Praveen Puri