Thursday, September 5, 2019

Disney is the Master of Synergy

They have perfected the system of transforming their intellectual property (such as Marvel, Star Wars, or Disney Princesses) into multiple products and services, and using them to cross-promote each other. Their main engines are the Disney Channel and their theme parks. Whenever they acquire a new franchise (such as Marvel), they can create movies, merchandise, rides, TV specials, etc. and they can promote them to viewers of the Disney Channel and visitors to the theme parks. Every product and service strengthens the brand, and makes it more likely that a customer will consume another product. hashtagsynergy hashtagdisney hashtagstrategy

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