Ever hear the saw "Give a man a fish and you feed him for a day, but teach him to fish and you feed him for life" ?
Well,
1. If a person is malnourished, he needs the fish! He / she is in no shape you learn to fish.
2. This is the Attention Scarcity Age. Most people just want the fish, and don't care about fishing.
3. Until they taste the fish, they won't trust you or have the confidence to learn to fish.
So, sell them the fish first!
© 2019 Praveen Puri
Strategic Simplicity®: Praveen Puri helps clients identify the key changes that result in dramatic improvement. Visit PuriConsulting.com
